Save time, money, and much angst by stepping into marketing ideas and plans long before they spiral out of control. Take the razor to grandiose schemes to avoid the cost and disappointment of flights of fancy which - so often - simply don't deliver.

Good marketing attracts and keeps clients and work you wouldn't otherwise have. It also helps you achieve more favourable prices and terms than you'd otherwise command. A marketing scheme or activity which doesn't has lost the plot. You can put a stop to marketing madness.

These questions are good examples and a great start.